For almost 40 years, De Lorenzo has believed that beautiful hair should never come at the expense of animals or the environment. Long before vegan beauty became a global movement, our commitment to creating ethical, cruelty-free haircare was already at the heart of everything we do.

As a proudly Australian owned and made professional haircare brand, De Lorenzo has always been guided by a philosophy of caring for both people and the planet. Our commitment to vegan principles isn't something we've adopted to follow a trend. It's part of who we are, and it has helped shape our approach to haircare for almost four decades.

Proudly Vegan Australia Certified

De Lorenzo is proud to be Vegan Australia Certified, reinforcing our longstanding commitment to developing professional haircare products that align with our values.

Vegan Australia certification provides independent verification that products meet strict vegan standards, giving salons and consumers confidence in the products they choose.

Achieving and maintaining this certification requires careful consideration of every stage of product development, from ingredient selection and supplier verification through to manufacturing processes.

Our ingredients are carefully assessed to ensure they are free from animal-derived ingredients and by-products, with suppliers required to provide supporting information about their ingredients and production processes. Measures to minimise the risk of cross-contamination are also an important part of meeting certification requirements.

For De Lorenzo, certification is more than a logo on our packaging. It represents our commitment to transparency, accountability and doing what is right.

Cruelty-Free Haircare Has Always Been Our Philosophy

Our commitment to animal welfare extends beyond the ingredients we use.

De Lorenzo has long maintained a strong stance against animal testing, believing that exceptional professional haircare can be created without compromising the wellbeing of animals.

We believe innovation, performance and ethical responsibility should go hand in hand. From the development of our formulations to the finished products used in salons and homes across Australia, our focus remains on creating haircare that delivers beautiful results while staying true to our values.

Inspired by Nature. Committed to the Future.

Nature has always been central to the De Lorenzo philosophy.

Our approach to haircare is built around combining naturally inspired ingredients with professional innovation to create products that care for the hair and scalp while respecting the world around us.

As an Australian manufacturer, we recognise the importance of making responsible choices and continually looking for ways to reduce our environmental impact.

Our vegan certification is one important part of this broader commitment to sustainability, responsible manufacturing and conscious beauty.

Almost 40 Years of Staying True to Our Values

As De Lorenzo approaches 40 years of Australian haircare innovation, we're proud that the principles that guided us from the beginning remain just as important today.

The beauty industry has changed enormously over the past four decades, with consumers becoming increasingly conscious of the ingredients in their products, how they are manufactured and the impact their choices have on the planet.

While vegan beauty may be more widely recognised today, for De Lorenzo it has never been about following the latest trend.

It's about staying true to what we believe in.

Being Vegan Australia Certified is a reflection of our past, a commitment to our present and a promise to continue making responsible choices for the future.

Almost 40 years of Australian made haircare. Almost 40 years of caring for animals and the environment. And a commitment that continues to grow.

*De Lorenzo. Insp