Fresh new look. Same trusted formulas. Beautiful hair, instantly.

De Lorenzo has unveiled the new-look Instant Series, bringing a contemporary new identity to the much-loved haircare collection while keeping the trusted formulas and performance you know and love.

The packaging is new. Some of the names have evolved. But inside, you’ll find the same Instant favourites, now with a clearer, easier-to-navigate range designed to help you find exactly what your hair needs.

Because when something works, you don’t change it just for the sake of change.

Still your Instant favourite.
Fresh new look.
Same trusted formulas.

SAME FAVOURITES. FRESH NEW LOOK.

The biggest change you’ll notice is on the outside.

Instant has been given a fresh, modern new look, with simplified names and four easy to understand haircare solutions that make finding your perfect match easier than ever.

Whether you want to protect your colour, smooth frizz, add volume or keep your blonde looking bright, there’s an Instant routine designed for you.

		REJUVENATE – Colour   Protect colour. Restore shine. Keep vibrancy alive. Created for colour-treated hair, Rejuvenate helps maintain colour vibrancy while reducing visible colour fade and restoring beautiful shine.
		INITIATE – Smooth   Tame frizz. Smooth fly-aways. Feel instantly polished. For normal to dry and unruly hair, Initiate helps hydrate, smooth and control frizz and fly-aways without weighing hair down.
		ACCENTUATE – Volume   Lift fine hair. Build body. Keep it weightless. Designed for fine, flat or limp hair, Accentuate helps create natural-looking fullness, body and bounce while keeping hair light and manageable.
		ILLUMINATE – Blonde   Tone brassiness. Brighten blonde. Keep it soft. For blonde, grey and pre-lightened hair, Illuminate uses concentrated blue-violet pigments to help neutralise unwanted yellow tones while maintaining softness and shine.

NATURE MEETS MODERN HAIRCARE

There’s more to the new Instant than its fresh new look.

Behind every product is extensive research, modern ingredient technology and carefully selected botanicals designed to deliver beautiful results, instantly.

As ingredient technology has evolved, De Lorenzo has continued to embrace naturally derived, sustainably sourced and Certified Organic Ingredients, bringing together effective haircare with a more considered approach to ingredient sourcing.

Among the ingredients you’ll discover across the new-look Instant Series are Upcycled Baobab Seed Peptides and Bioactive Citrus Ferment.

Derived from the iconic African Baobab tree, known as the “tree of life”, Baobab Peptides help strengthen, smooth, moisturise and protect hair against heat, UV and environmental stress.

Bioactive Citrus Ferment is created from upcycled orange pulp and unsaleable oranges. This innovative protein-mimicking active helps hydrate, strengthen and soften hair while improving manageability, elasticity and resistance to humidity.

Certified Organic Ingredients are also carefully selected throughout the series to support softness, hydration, shine and overall hair condition.

MORE THAN SHAMPOO AND CONDITIONER

Great hair doesn’t always fit neatly into one category, which is why Instant makes it easy to personalise your routine.

Alongside the four core shampoo and conditioner collections is a family of Instant Supporting Products that can be mixed and matched depending on what your hair needs.

Give your hair some extra TLC with Instant Treatment Restructurant Spray, Saturate Hydrating Foam or Colour Shield Protection Treatment, then complete your look with Curl Primer Wave & Curl Enhancer, The Ends Leave-In Sealing Crème, Shine Serum Glass Finisher or Quick Fix Flyaway Wand.

It means your Instant routine can be as simple or as personalised as you want it to be.

FIND YOUR INSTANT ROUTINE

Creating your routine is simple.

Step 1: Choose your core care.
Rejuvenate for colour protection, Initiate for smooth control, Accentuate for volume and body, or Illuminate for blonde care.

Step 2: Add your treatment.
Choose Instant Treatment, Saturate or Colour Shield when your hair needs extra care and protection.

Step 3: Finish your look.
Add Curl Primer, The Ends, Shine Serum or Quick Fix for effortless styling support.

The result? A routine tailored to your hair without making haircare complicated.

PROFESSIONAL HAIRCARE, MADE ACCESSIBLE

While Instant may have a fresh new look, De Lorenzo has remained committed to keeping the range accessible.

All 375mL Instant shampoos and conditioners are $34.95, with Instant supporting products at $28.95  making it easy to build a professional haircare routine around your individual hair needs.

It means you can enjoy the trusted formulas, modern ingredient technology and professional performance of Instant, while still getting great value from your everyday haircare.

A fresh new look. The Instant value you’ve always loved.

THE INSTANT YOU LOVE, READY FOR WHAT’S NEXT

The bottle may look different on your bathroom shelf. But the philosophy behind Instant remains reassuringly familiar.

Trusted formulas. Beautiful results. Easy-to-use haircare designed around what your hair actually needs.

It’s everything you’ve always loved about Instant, refreshed for today.