De Lorenzo Launches Limited Edition Novasemi Colours
and Novasemi Masque

With every new season comes a new hair colour trend, and this Spring is no different, with metallic hair colour set to shine brightly!

We regularly see the metallic trend in cosmetics collections – think lipsticks, eye shadows and nail polishes – adding shimmer, shine and a touch of elegance to our beauty regime.

Now, this dazzling, eye-catching trend is translating to our hair colour, and is available with De Lorenzo’s four ‘out of this world’ NEW Limited Edition Novasemi colours, and you’ll be able to keep your colour dazzling with a personalised take-home colour maintenance masque formulated and mixed  by your hairdresser, to match your unique colour.

Absolutely perfect for the change of season, you’ll be super attracted to the new stellar colours - Galactic Pink, Lunar Blue, Stardust Lavender and Cosmic Grey - developed to create impact on lighter shades, and deliver a subtle yet captivating metallic effect to the hair.

Whether your philosophy is ‘less is more’ or you like to be bold and playful, De Lorenzo can help you stay on-trend with a subtle ‘whisper’ of metallic hair colour to evoke intriguing dimension, or a bold ‘shout’ for the more daring and adventurous - depending on your individual style and personality!

The new range is more sophisticated than vivid hair colour but has more impact than pastel and muted shades – metallic hair colour is the answer to achieving unconventional hair colour with a beautiful iridescent twist.

The cornerstone of beautiful metallic hair colour is incomparable shine and dimension!

Formulated and made in Australia, the new Novasemi colours contain the unique Novabond Technology, an exclusive blend of De Lorenzo’s Protein Complex and peptide actives from Moringa Seed extracts to repair damage, improve condition and strengthen hair, whilst guarding against mechanical and environmental stressors such as combing, pollution and UV sun radiation.

Australian Finger Lime Caviar extract provides powerful conditioning and a protective film to ensure smooth, frizz-free hair. Tasmanian Blue Gum extract provides anti-aging and anti-inflammatory properties whilst also delivering amino acids to condition hair and promote shine, and Olive Leaf extractwhich assists in protecting against hair colour fade and damage.

In an exciting development from De Lorenzo, you can now take your colourist home with you, with the launch of our NEW Novasemi Masque, a professional take-home retail product that is personalised by your colourist to your exclusive colour formulation, so you can keep your in-salon colour looking vibrant between salon visits.

It contains 100mL of base, and then anything from 1gm-40gm of colour to 100gm of masque can be added into the base and mixed to create the personalised formula.

Novasemi Masque is a dual-purpose product that offers deep hydration, strength and shine to the hair, whilst providing at-home colour maintenance to ensure longevity of your in-salon colour service in just 3 minutes!

Novasemi Masque Maintenance Directions

Gloves are recommended when applying as staining of the hands may occur.

1. Shampoo and towel-dry hair.
2. Apply Novasemi Masque evenly through your hair, comb through and leave for 3 minutes.
3. Rinse hair and product until water runs clear.
4. Dry and style your hair as desired.

Get creative with  your colourist and step into Spring embracing the new metallic trend!