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PRETTY IN PASTELS WITH NOVAFUSION

17th Sep 2021

Novafusion

Hair trends come and go, however one trend that has true staying power is the popular request for pastel hues.

Pastel colour tones will always have a place in our hearts bringing creativity and playful femininity to life. When something so ‘cool’ is ever present it never really disappears from hair trends, regardless of seasonal changes and global colour trends, but instead experiences a refreshed vibe each time.

From sun-faded candy-floss pinks, rose golds, to coral peaches and biscuit hues, there is a gorgeous confectionary of pastels to choose from, which – thankfully - suit many different skin tones.

“There’s a certain softness, a certain ease, a lighter than air feeling with pastel colours. Less precision is needed in applying them than strong colour from previous seasons and this can be easily added,” says De Lorenzo Brand Ambassador and industry luminary, Brad Ngata.

The De Lorenzo Novafusion Colour Care range works in synergy with your hair colour, controlling and preventing colour fade, optimising colour results, whilst imparting lustrous shine.

Novafusion colour care shampoo was originally designed to maintain salon colour at-home in between salon visits. Now, using Novafusion has become a fun and simple way to add colour and interest to almost all hair types with an amazing array of tones to choose from.

It seems blondes do have more fun with Novafusion, yet highlighted hair can also look and feel wonderful with pastel tones simply shampooed in using Novafusion Rosewood, Coral Peach and Rose Gold.

According to Brad, “Blondes can easily be on trend by applying Coral Peach, diluted with uncoloured shampoo to mid-lengths for an enviable sun-faded effect. The Natural Tones and Beige Blonde shampoos add a brilliant shine to faded balayage tones or another option is to simply add a hint of Rose Gold for fun.”

“Reds can also experience a makeover too,” says Brad. “Over time hair naturally fades so to boost mid-lengths and ends, use a dot of Cherry and dilute with uncoloured shampoo.”

For consumers wanting to mix their own pastel hues at home, it’s possible to intermix different Novafusion Colours and have some fun creating hues as unique as you are or simply by enhancing your current colour.

The easy application of Novafusion colour, using a shampoo base, causes no damage to lightened or fragile hair and provides colour versatility without the long term colour commitment.

Other benefits include:

• Take-home hair colour maintenance

• Easy to use

• Counteracts colour fade between colour applications

• Gentle on hair

• A wide selection of tones

• Contains botanical extracts including Kakadu Plum, Rooibos and Birch

• Can be customised and intermixed to create unique tones

• Contains UV inhibitors

• Paraben & sulfate-free

• pH-balanced

How To:

1.  Start by shampooing your hair with your preferred shampoo to cleanse your scalp and your hair ensuring it’s clean and ready for toning.

2.  For strong colour results, paint Novafusion onto very towel dried hair or even dry hair.

3.  For more even coverage and pastel shades, use your normal shampoo twice, leaving a small amount in your hair before washing out the second wash. Start adding Novafusion shampoo over the normal shampoo. It will deliver more even colour coverage through the hair. Leave on the hair according to results desired.

The more porous your hair is from lightening, the stronger your colour results will be. We recommend starting with less and building up slowly so you can achieve the result you are looking for (it may take a few tries to achieve the colour you desire). Start at 5 to 10 mins working your way to 20 mins.

If you feel the colour doesn’t suit or isn’t what you envisioned, we recommend washing it out immediately using Essential Treatments Absolute Deep Cleanser; paint it onto dry hair and leave for 10-20mins before washing out.

Blondes can try Pearl-Violet

Blondes wanting to tone away brassiness and leave a tinge of light violet pearl can try this combination:

• 6 x pumps* Novafusion Silver

• 2 x pumps* Novafusion Rosewood

• 1 x pump* Novafusion Beige Blonde

Mix in your hands or in a small bowl and spread onto your hair; repeat colour quantity if you need more colour for longer hair or stronger results.

This delivers a pearly blonde tone with elements of very light violet, suitable for very blonde hair.

*1 x pump = approximately 2g of product

“There’s no harshness with the pastel trend – we love calm, breezy tones and happy hair for the coming season,” says Brad.