World Earth Day 2026

Beautiful Hair, Thoughtful Choices

Every year on 22 April, the world comes together to celebrate World Earth Day.  A powerful reminder that the choices we make every day matter.

At De Lorenzo, sustainability isn’t a once-a-year conversation. It’s part of who we are and it is woven into every formula, every bottle, and every decision we make.

Because creating beautiful hair should never come at the expense of our planet.

Inspired by Nature. Driven by Responsibility.

From the very beginning, De Lorenzo has taken a conscious approach to haircare - blending science with nature to create products that are as kind to the environment as they are to your hair.

Our formulations are:

• Vegan Certified & Cruelty Free
• Enriched with natural, plant-based ingredients
• Free from harsh chemicals wherever possible

This means you can feel confident knowing your haircare routine supports not only healthy hair but a healthier planet too.

Packaging with Purpose

Sustainability goes beyond what’s inside the bottle.

De Lorenzo is committed to reducing environmental impact through smarter packaging choices:

• Up to 75% of retail packaging made from 100% recycled materials
• Ongoing focus on recyclable and locally sourced packaging
• Reduced carbon footprint through thoughtful production and distribution

It’s all part of a bigger mission to minimise waste while maximising performance.

Reducing Our Environmental Footprint

Caring for the planet requires action, not just intention.

That’s why De Lorenzo continues to invest in sustainable practices across every part of the business:

• Implementing recycling programs across manufacturing and office operations
• Reducing energy and water consumption during production

These initiatives ensure we are constantly evolving and we are finding better ways to tread lighter on the earth.

Supporting Sustainable Salons

Sustainability doesn’t stop with us - it extends to our salon community.

Through partnerships with initiatives like Sustainable Salons, participating salons can:

• Recycle up to 95% of salon waste
• Repurpose materials like hair, foils, and plastics
• Contribute to environmental and social impact programs

Together, we’re creating a more responsible future for the hair industry: one salon at a time.

Small Choices. Big Impact.

This Earth Day, it’s a reminder that even the smallest changes can make a difference.

Choosing products that are:

• Responsibly made
• Environmentally conscious
• Backed by ethical values

…is a simple step towards a more sustainable future.

Celebrate Earth Day with De Lorenzo

At De Lorenzo, we believe in beauty with purpose where high-performance haircare meets environmental responsibility.

This World Earth Day, join us in making more mindful choices because when we care for our planet, we’re investing in a more beautiful future for everyone.