29th Apr 2020

Add some volume to your haircare regime with NEW Elements Densify from De Lorenzo! Some days our hair just needs a little more va-va-voom and De Lorenzo has the answer in the form of this new, non-tacky, thickening gel liquid.

Inspired by the upward force of air pressure and its lifting ability, Elements Densify thickens each individual hair fibre, providing matt texture, style support and medium to firm hold, without the tack or sticky residue on your  hands. Densify adds density to fine or thin hair, yet the hair remains touchable AND protected from humidity – a key feature of the De Lorenzo Elements range.

Certified Organic Australian Basil Leaf Extract acts as a stimulant for thinning hair, with antioxidant, anti-inflammatory and anti-bacterial properties to promote healthy hair growth.

Lime Fruit Oil. The inclusion of 100% Lime Fruit Pure Essential Oil helps treat scalp issues and promotes shiny,  radiant hair, whilst energising and invigorating the senses.

De Lorenzo Elements Densify also has the following features:

  • UV sun protection
  • Hold Factor 7
  • Shine Factor 2
  • Paraben-free formulation
  • Australian made and cruelty free with certified organic ingredients

  • Directions for Use:
    • Shake the bottle well before use
    • Spray onto damp, towel-dried hair
    • Apply to roots and mid-length areas
    • For extra lift and support, blow-dry in

    About De Lorenzo Elements

    The Elements collection has been inspired by four natural elements: Earth, Air, Water and Fire. Elements utilises New Generation Polymers with “Elemental Shape Memory”, a new standard in hair fixative performance. They offer multifunctional benefits that stylists can use to impart style, control and enhance the texture, shine, body, protection, and condition of the hair. The Elements collection offers superior humidity resistance and frizz control while leaving the hair with a shiny, healthy finish. Former styling products felt stiff to the touch and offered an overall look of raspy, crunchy hold. The bonds formed between the hair to hair fibres using the products were brittle and easily broken thus, protection against humidity was poor and the style tended to fall throughout the course of the day. These New Generation Polymers provide flexible, superior bonding that can create a natural look and feel. The hair feels conditioned after use and can be reshaped throughout the course of the day to maintain a fresh style. Suitable for all hair types, particularly finer hair textures.

    “We are committed to the ethical manufacture of natural-based products that contain no animal ingredients. Our products are focused on the health of the scalp and the hair. Our Research and Development team continues to explore technical innovation, new ingredients and the needs of the hairdressing industry. ” – Anthony de Lorenzo, Joint Director