Proudly family-owned. Proudly Australian. Proudly a member of the Family Business Association.

At De Lorenzo, family isn’t simply part of our history – family is at the heart of who we are.

For more than 80 years, the De Lorenzo name has been connected with Australian hairdressing, innovation and professional haircare. What began with two brothers and a passion for their craft has evolved through generations into the Australian-owned and operated company we are today.

As proud members of the Family Business Association (FBA), we are part of a community that understands something incredibly important to us: a successful family business is about more than what you build today. It is about the values, knowledge and legacy you pass from one generation to the next.

Where It All Began: Vincent & Anton de Lorenzo

The De Lorenzo story began with brothers Vincent and Anton de Lorenzo, pioneers of the Australian hairdressing industry whose passion for hair extended well beyond the salon chair.

In 1945, Vincent and Anton opened their first salon on the corner of Rowe and Castlereagh Streets in Sydney before moving to Sydney's prestigious Trust Building, where they built a reputation for exceptional hairdressing and attracted an impressive clientele.

But the brothers wanted to do more than create beautiful hair.

By 1947, Vincent and Anton had begun researching and assembling their own hair formulations, driven by a desire to create professional products specifically for hairdressers. Their work ultimately led to the development of DELVA, their first commercial haircare range, in 1957.

They were pioneers – helping establish the salon-only, Australian-made professional haircare model at a time when the local industry looked very different to the one we know today.

After DELVA was acquired by a multinational corporation in the late 1970s, the family's passion for professional haircare remained.

In 1987, that passion became the foundation of De Lorenzo Haircare.

The Next Generation

Importantly, De Lorenzo wasn't created as simply another haircare company. It was built upon decades of family knowledge, experience and an unwavering belief in the professional hairdressing industry.

Vincent and Anton were joined by the next generation of the De Lorenzo family, including Chris de Lorenzo, son of Vincent, and Anthony de Lorenzo, son of Anton.

Together, the family continued the pioneering spirit established decades earlier while creating a company with its own distinctive values and vision.

Those values have shaped De Lorenzo ever since: professional-only haircare, Australian manufacturing, innovation, environmental responsibility and a commitment to creating products without compromising the health of the hair, scalp or planet.

Today, Chris and Anthony continue to play an important role in the business, carrying forward the experience and principles established by their fathers.

And the family story continues.

Welcoming Another Generation: Luca de Lorenzo

Today, the next generation is helping lead De Lorenzo into its future, with Luca de Lorenzo, Chris' son and Vincent's grandson, continuing the family's involvement in the company.

Luca represents another chapter in a story that began more than eight decades ago.

Having multiple generations actively involved in De Lorenzo brings together something we believe is incredibly valuable: experience and fresh thinking.

The knowledge, values and lessons built over generations provide a strong foundation, while new perspectives allow us to continue evolving, innovating and responding to the changing needs of hairdressers, salons and consumers.

It means respecting where we have come from without standing still.

From Vincent and Anton, to Chris and Anthony, and now Luca, the De Lorenzo story is one of knowledge being shared, values being protected and each generation taking responsibility for what comes next.

Why Our Family Business Association Membership Matters

Our membership with the Family Business Association is particularly meaningful because the FBA understands the opportunities and challenges that are unique to family businesses.

Family businesses are built differently. Decisions are often made with a much longer horizon in mind. Success isn't simply measured by the next quarter or financial year, but by whether the business will remain strong, relevant and true to its values for the generations that follow.

The Family Business Association supports family businesses across Australia and New Zealand through connection, education, advocacy and opportunities to learn from other families navigating many of the same experiences – including succession, governance, leadership, innovation and preserving family values as businesses grow.

For De Lorenzo, being part of this community provides an opportunity to both learn from and contribute to other family businesses that share our commitment to building something enduring.

It also gives us an opportunity to reflect on our own journey and recognise how significant our family heritage is to the company we are today.

Australian Made. Family Owned. Future Focused.

Remaining an Australian family business has allowed De Lorenzo to make choices based on what we believe is right for our company, our industry, our people and our planet.

We remain proudly Australian owned and manufactured, with our professional haircare products conceived, researched, developed, tested, manufactured and dispatched from our Sydney facility. Keeping these capabilities together allows us to maintain close control over quality while continuing to invest in Australian manufacturing, innovation and employment.

Our commitment also extends to how our products are created. De Lorenzo continues to pursue responsible manufacturing and environmental accountability, with vegan-certified products, plant-based ingredients and a longstanding commitment against animal testing and animal-derived ingredients.

These aren't simply corporate initiatives. They are values that have been established, protected and passed through our family.

More Than a Family Name

The name De Lorenzo appears on every product we make. For us, that carries responsibility.

It represents Vincent and Anton's pioneering spirit. It represents the generations who have continued their work. It represents the people who work alongside our family every day and the hairdressers and salons who have supported De Lorenzo throughout our journey.

Most importantly, it represents a promise that while our business will continue to evolve, the principles at its heart will remain.

Our membership with the Family Business Association celebrates that commitment and connects us with other Australian family businesses equally passionate about protecting their legacy while building for the future.

Because family isn't simply where the De Lorenzo story began.

It's how we continue it.

From one generation to the next.