FLOURISH

Celebrating personal style and exuding natural confidence, De Lorenzo’s AW24 campaign – FLOURISH - showcases the versatility of their range, and presents a symphony of colours, trending towards gorgeous warm and cool peekaboo pastels, natural highlights, and warmth within a bolder palette.

FLOURISH highlights the diversity in current trends through shorter styles, mesmerising updos, bolder blunt cuts and sophistication in natural, tousled waves, with all colour work and styling created by De Lorenzo’s National Educators including Lisa Polini, Angela Soong and Holly Breen, assisted by Becky McEvoy.

The perfect progression from their SS24 collection Home Grown, FLOURISH showcases a natural feel – from the hair creations, to styling and props - in keeping with De Lorenzo’s connection with nature and commitment to using plant-based botanical ingredients, all vegan certified.

BRONTE

Simplistic but with an air of sophistication, Bronte presents a seamless meld of golden taupe and wintery chocolate tones. The gorgeous winter-inspired hues are accentuated by beautiful undone, natural waves highlighted by enviable shape and volume at the crown, with face framing layers and a curtain fringe.

GET THE LOOK

• 1.Apply Elements Ocean Mist from roots to ends and dry into hair.
• 2.Mist hair with Defence Extinguish, and style with flat iron in a ripple motion.
• 3.Use Elements Quicksand to enhance texture and volume.
• 4.Spritz hair with Elements Sandstorm to finish.

EMMA #1

Golden ripples of effortless, natural texture and movement enhance Emma’s stunning gold, honey and creamy blonde waves, with added elegance created in the sweeping side part. This gorgeous fusion of tones is flickering with depth, dimension and warmth.

GET THE LOOK

• 1.Apply Elements Ocean Mist and Defence Extinguish to damp hair, and thoroughly blow dry in.
• 2.Using a flat iron, create a gentle wave in the lengths of the hair.
• 3.Dress the hair out with Elements Sandstorm and finish with a spritz of Elements Vapour Mist.

EMMA #2

Emma’s textured sophisticated updo - a perfectly whimsical combination of a braid & ponytail - pairs with face framing pieces to exude a gorgeous, natural confidence. It features an alluring pastel concoction of ash, blondes and pink hues, intertwined with a darker base.

GET THE LOOK1. Apply Instant Satur8 to damp hair, followed by Elements Motion in sections throughout for an even application.

2. Blow dry in with a radial brush, creating smoothness and rounded ends.

3. Pin hair into place and hold with Elements Granite and add shine with Elements Afterglow.

HOLLY

Strong lines within Holly’s blunt, pencil straight lob and fringe, and a bold colour-blocked palette pair beautifully for her as she oozes fierce feminine vibes and embraces the strength within her look. Her colour showcases a stunning blend of fiery solar hues of reds, oranges and pinks.

GET THE LOOK

• 1.Apply Prescriptive Solutions Repair Revive and Defence Extinguish to prepare the hair.
• 2.Apply Elements Barrel Wave to blow dry smooth.
• 3.Once blow-dried, straighten with flat irons.
• 4.Finish by applying Elements Vapor Mist and Afterglow.

AMBER

Amber’s glossy side-swept textured style mimics the canvas of a night sky, with peekaboo swirls of violet hues playfully dancing through her flawlessly tousled midnight tresses. Her rich overall colour is feminine and naturally beautiful.

GET THE LOOK

• 1.Apply Prescriptive Solutions Moisture Repair Revive, Defence Extinguish and Elements Motion and dry into the hair.
• 2.Spray Elements Densify into root area and curl the hair on horizontal sections, pinning in place, and spraying with Elements Vapour Mist to cool.
• 3.Using a soft bristle brush, shape into a wave, smoothing the right side and pinning firm.
• 4.Finish with Elements Vapour Mist and Afterglow and use Instant Quick Fix to smooth.

BELLA #1

With a distinct oceanic jewel-toned feel, Bella’s striking chin grazing blunt bob and curtain fringe embodies a demurely feminine luxe style. The aquamarine concoction delivers a beautiful shimmering dimension.

GET THE LOOK

• 1.Apply Instant Restructurant throughout followed by Elements Amplify concentrating on the root area, and smooth dry.
• 2.Spritz with Defence Extinguish and use a flat iron to straighten the ends and direct the fringe.
• 3.Hold and position fringe with Elements Sandstorm.

BELLA #2

Bella’s playfully feathery disconnected pixie cut is perfectly complemented by a beautiful opalescent base with soft fairy floss pink tones delivering intriguing dimension and enhancing understated movement..

GET THE LOOK

• 1.Apply Instant Restructurant throughout followed by Elements Amplify concentrating on the root area, and smooth dry.
• 2.Spritz with Defence Extinguish and use a flat iron to straighten the ends and direct the fringe.
• 3.Hold and position fringe with Elements Sandstorm.

SOPHIE

Honey, caramels, blondes and sandy brown tones meld together to perfectly complement Sophie’s long, softly textured waves. Dimension is curated through carefree movement, with her fringe adding definitive strength to her overall style.

GET THE LOOK

• 1.Prepare damp hair with Elements Motion, Defence Extinguish and Elements Ocean Mist throughout the root area and, using a radial brush, dry into a soft curl.
• 2.Reinforce a stronger wave with a large hot wand.
• 3.Place hair, hold and finish with Elements Vapour Mist.