Supporting Local, Then and Now

Australian Made Week 2026 is more than a celebration - it’s a powerful reminder to look for the logo and back the brands that back Australia. It’s about choosing products that are made here, supporting local jobs and investing in a stronger, more sustainable future.

This year feels even more special for De Lorenzo, as the brand is about to approach its 40th year, proudly growing alongside the Australian Made movement. Two icons of local pride, both built-on authenticity, integrity and a commitment to doing things the right way. 

A Legacy Rooted in Australian Values

Founded in 1987, De Lorenzo has spent just shy of four decades championing Australian manufacturing, innovation and sustainability. What began as a vision to create high-performance, ethical salon products has grown into one of Australia’s most trusted professional haircare brands. 

Still family-owned and operated, De Lorenzo continues to formulate and manufacture its products right here in Australia ensuring quality control, supporting local industry and staying true to its roots.

What began in 1987 continues to guide us today: a commitment to creating beautiful hair without compromising the health of people, animals, or the planet.

The Power of Australian Botanicals

At the heart of De Lorenzo is a deep respect for Australia’s natural landscape. Each formula harnesses the benefits of native botanicals like:

• Kakadu Plum: rich in Vitamin C for antioxidant protection
• Quandong: known for nourishing and revitalising the hair
• Wattle Seed: helps strengthen and protect 

These ingredients are carefully blended with advanced salon science to deliver results-driven haircare that feels as good as it performs.

It’s this fusion of nature and innovation that defines De Lorenzo and makes every product a celebration of Australia’s unique environment. 

Conscious Beauty, Backed by Standards

De Lorenzo has long been committed to ethical and sustainable practices. Not because it’s trending, but because it’s the right thing to do.

• 100% vegan and cruelty-free
• No sulphates, parabens or petrochemicals
• Biodegradable, plant-based ingredients
• Locally made to reduce environmental impact
• Recyclable packaging wherever possible

These choices reflect a bigger picture: creating products that care for your hair and the world around you.

Why Australian Made Matters in 2026

The 2026 Australian Made Week theme encourages Australians to support what’s made here because it matters more than ever.

Choosing Australian Made means:

• Supporting local jobs and communities
• Backing ethical manufacturing standards
• Reducing environmental impact through local production
• Investing in innovation and long-term sustainability
• Confidence that every product meets strict Australian standards and guidelines

For almost 40 years, De Lorenzo has embodied exactly that - proudly carrying the Australian Made certification as a symbol of trust, quality and local commitment.

Trusted by Salons. Loved by Consumers

From professional salons to everyday routines, De Lorenzo has built a reputation for delivering real results. Whether it’s hydration, repair, volume or colour care, every product is designed with both performance and integrity in mind.

It’s why stylists trust it.
It’s why clients come back to it.
And it’s why it continues to lead – four decades in the making.

Celebrate 40 Years of Australian Made Excellence

This Australian Made Week, celebrate more than just a label: celebrate a legacy.

Celebrate a brand that has spent almost four decades doing things differently.
Celebrate products made with purpose, passion, and Australian pride.

Choose local. Choose conscious. Choose De Lorenzo.