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AUTUMN/WINTER 21 COLLECTION | NOVACOLOR SHOWCASE

16th Mar 2021

De Lorenzo reflects on the resilience and optimism of individuals around the world post-2020, and present their new Autumn Winter 2021 collection showcasing NOVACOLOR 360°. This collection pays homage to individuality and strength, presenting bold and daring styles as well as more natural looks.  This collection is enhanced by texture & movement. 

With lead session hair stylist, Paula Hibbard, assisted by De Lorenzo Educator, Jodie Hill at the hair helm, the Autumn Winter 2021 collection encapsulates the high-performance and colour options of the Novacolor 360° range. This range and the Australian spirit that defines De Lorenzo, also defines those that embrace their individual selves, their kinder world values and individual styling. Stunning colour work was performed by Jodie Hill & Jason McRae, both De Lorenzo Educators.

Pretty In Pink

A glamourous waterfall of luxe tresses and peek-a-boo fringe, this look presents a beautiful yet striking blend of pinks; rose, red and blush, created with Novafusion Rose Gold, Rosewood & Ruby Red, along with Novasemi Hypnotic Pink, Ultra Violet and Explosive Red.This vibrant concoction accentuates subtle texture and movement with soft waves creating a look that is a reflection of the individual daring enough to embrace it.

Session stylists applied Elements Motion to damp hair and blow-dried it in with a round brush before finishing with large heated tongs. Elements Sandstorm was then applied to the root area to provide more volume, and Instant Shine Serum was then lightly applied all over. To finish the style, they used a spritz of Elements Vapour Mist for flexible hold.

AUTUMN/WINTER 21 COLLECTION

Alluring Ash

This smooth and sleek style with exquisite colour exudes individual taste for a more subtle, natural result. The colour combination of blues, taupes and ash, created with Novasemi Volcanic Ash, Ultra Violet and Crystal Clear, delivers movement and intrigue to the look with a strong middle part that oozes strength of character and style.

Session Stylists applied Essential Treatments Absorb to the root area, and Instant Satur8 on the mid-lengths and ends. They then added Defence Extinguish before blow-drying it in. Wrapping the hair with a paddle brush, they then smoothed out any fly-aways with Instant Rejuven8 The Ends and finished the style by gliding hot irons through the hair.

AUTUMN/WINTER 21 COLLECTION

Urban Curl

Flickers of golds and coppers melt together to enhance a beautiful brunette base, highlighting the natural tight curls with stunning movement and texture with a feeling of liberty. Created with Novacolor shades in Dark Auburn Blonde, Milk Chocolate, Extra Light Titan Blonde and Toffee Caramel, this look showcases a fun confidence in embracing natural tight curls and accentuating them to enhance this individual look.

To achieve this enviable curl display, Session stylists applied Prescriptive Solutions Intense Moisture Repair to damp hair, working it through from roots to ends. They then applied Defence Argan Oil by scrunching it into the ends of the hair. To finish, they separated the curls with a light touch of Elements Clay.

AUTUMN/WINTER 21 COLLECTION

Sun-kissed Bliss
Voluminous and bouncy, golden hues of honey, creamy blondes and sandy browns deliver a beautiful sun-kissed feel, highlighted by carefree movement. The natural beauty of this colour is created with Novacolor shades of Latte, Light Beige Blonde, Honeycomb Chocolate and Very Light Auburn Blonde.

Session stylists sprayed the hair with Defence Extinguish, before applying a generous amount of Elements Sea Swell for optimal bounce and smoothing. They then blow dried the hair with maximum tension, leaving the brush in until the section had cooled. They then finished with a distant spritz of Elements Vapour Mist while still lifting the hair to create volume.

AUTUMN/WINTER 21 COLLECTION

Mystic Marine

Eliciting a feeling of oceanic influence, this head-turning colour and style is not for the faint-hearted! A more daring choice with a strong fringe pairs beautifully with a feathered lob. The texture is further enhanced by eye-catching hues of aquamarine, azure and sea green created with Novasemi Mystic Blue, Crystal Clear and Sublime Green. 

Session stylists applied Novaseal to towel dried hair and sprayed through Defence Extinguish. They then applied a small amount of Prescriptive Solutions Intense Moisture Repair before drying her hair with a paddle brush. Using a round brush on the fringe for added movement, the style was finished using a light mist of Elements Afterglow.

AUTUMN/WINTER 21 COLLECTION

Copper Glow

Styled with simplicity and ease, beautifully blended tones combine to create a luxe, layered look of striking coppers and red hues. Smooth styling with enhanced face-framing layers, the enviable individual colour has been created with Novafusion Intense Copper and Intense Red.

Session stylists applied Elements Amplify to the roots and Elements Motion on the remainder of the hair. They then sprayed the hair with Defence Extinguish before blow-drying with a large round brush, leaving the brush in place until the section had cooled. To finish the look, Defence Argan Oil was applied sparingly from mid-lengths to the ends.

AUTUMN/WINTER 21 COLLECTION

De Lorenzo is a company proud to provide uncompromised quality and has continued to strive to be the best for over 30 years. De Lorenzo remains fiercely proud of their core philosophy for hair health, providing natural, sustainable hair care solutions.

“We are committed to the ethical manufacture of natural-based products that contain no animal ingredients. Our products are focused on the health of the scalp and the hair. Our Research and Development team continues to explore technical innovation, new ingredients and the needs of the hairdressing industry. ” – Anthony de Lorenzo, Joint Director