Essential Treatments proudly unveils Fortify Primer, a scientifically advanced damage and colour protection primer designed to restore, strengthen, and protect fragile hair. Infused with a powerhouse blend of health-boosting ingredients, Fortify Primer acts as a hair filler, repairing the innermost layers and sealing the outer cuticle for a visibly smoother, healthier, fuller, and shinier appearance.

Stronger Hair with Every Use

Independent testing by Princeton University has proven that Fortify strengthens hair by 68% after just one application, replenishes 9 x more moisture, and reduces frizz by 70% for up to 72 hours. This professional-strength formula prevents future damage, ensuring long-lasting resilience against everyday styling stressors.

Powerful Ingredients for Ultimate Protection

Essential Treatments Fortify Primer is a superfood for hair, enriched with protein, vitamins, and minerals to deliver deep nourishment and protection. Infused with a Trimolecular Bonding System—a blend of amino acids, peptides, and hydrolyzed proteins—it repairs damage, enhances elasticity, and locks in moisture to reduce breakage by up to three times.

Key natural ingredients include:

• Chia Seed Oil – A rich source of antioxidants and amino acids, chia seed oil combats UV damage, prevents protein loss, and enhances shine while protecting against colour fade. Used for centuries by the Inca and Mayan civilizations, chia was revered for its strength-giving properties.
• Quinoa & Panthenol – Providing deep hydration, these essential ingredients improve combability, elasticity, and overall hair health, making styling easier while reducing frizz.

Transform Your Haircare Routine

Fortify Primer provides weightless conditioning, extending the longevity of hairstyles while improving texture, shine, and colour vibrancy. Designed for all hair types, this essential primer helps prevent split ends and hair fall caused by brushing and styling.

A Luxurious Sensory Experience

Beyond its transformative effects, Fortify Primer offers a pampering fragrance experience. Notes of delicate peach blossom, violet leaves, and freesia petals blend with powdery florals and mandarin, creating a scent that uplifts the spirit with every use.

Key Benefits of Fortify:

• Increases hair strength and prevents breakage
• Improves elasticity, hydration, and overall hair health
• Enhances shine and improves combability
• Provides long-lasting colour protection to prevent fade
• Reduces frizz for smoother, more manageable hair

Click here to experience the power of Essential Treatments Fortify Primer—the ultimate solution for stronger, shinier, healthier hair.