At De Lorenzo, family isn’t just part of our story - it is our story. From our humble beginnings in Sydney to becoming one of Australia’s most respected professional haircare brands, we’ve always stayed true to our roots: family-owned, family-led, and proudly Australian made. Today, we’re excited to share a milestone that reflects those values more deeply than ever - our membership with the Family Business Association (FBA).

Click here to read more abou the FBA

Why Family Matters: In Business and Beyond

Founded by brothers Vincent and Anton De Lorenzo, our journey began with a simple belief: great haircare starts with passion, integrity, and respect for people; whether customers, partners, or our own team. Today, every De Lorenzo product, from our innovative Novacolor range to our naturally-based, environmentally conscientious formulations, still reflects that same family spirit and unwavering commitment to excellence.

Joining the Family Business Association, the peak body representing family businesses across Australia and New Zealand, feels like a natural extension of who we are. The FBA understands the unique challenges and rewards that come with sustaining a family enterprise - from generational leadership and succession to balancing heritage with innovation.

What the Family Business Association Stands For

The Family Business Association champions the millions of family-owned enterprises that make up the backbone of our economy, representing around 70% of all businesses and employing half the workforce in Australia.

But their mission goes beyond the numbers. Through advocacy, education, and peer-to-peer connection, the FBA nurtures community and resilience by helping brands like ours thrive while staying true to heritage and values. It’s this shared philosophy that makes our partnership so meaningful.

The De Lorenzo Difference is More Than Just Haircare

Like every family business, we’ve had our challenges. But we see those as opportunities to grow stronger together. Remaining 100% Australian owned and made, manufacturing here in Sydney and supporting local jobs, speaks to our belief in quality, sustainability, and community.

Our membership with the FBA only deepens this commitment, aligning De Lorenzo with a broader community of family enterprises that champion trust, long-term thinking, and enduring legacy. Values our customers can see and feel in every bottle.

Looking Forward Together

We’re honoured to be part of the Family Business Association because family isn’t just how we began. It’s our guiding principle as we grow, innovate and continue to serve hairdressers and hair lovers across Australia and around the world.

Here’s to staying true to who we are: today, tomorrow, and for generations to come.