Supporting Local, Naturally

Australian Made Week (19–25 May 2025) is a time to celebrate and support the incredible businesses that contribute to our nation’s economy, sustainability, and community. Among them stands De Lorenzo — a proudly Australian-owned and operated haircare company that has redefined what it means to create ethical, high-performing hair products using native botanical ingredients.

De Lorenzo isn’t just about great hair days — it’s about conscious choices. From sustainable manufacturing to community engagement and cruelty-free formulas, this is a brand that delivers on quality, ethics, and innovation.

A Legacy Rooted in Australian Values

Founded in 1987 by brothers Vincent and Anton De Lorenzo, the brand was born from a desire to create professional salon products that mirrored the rich biodiversity and integrity of the Australian landscape. Today, De Lorenzo continues to lead the way as a family-owned company with a strong commitment to local manufacturing and sustainability.

By staying true to their roots, De Lorenzo ensures that each product is a reflection of Australian ingenuity, quality, and care. Every shampoo, treatment, and styling product is formulated and produced right here on home soil, supporting local jobs and industries.

The Power of Australian Botanicals

De Lorenzo’s dedication to plant-based, naturally derived ingredients is at the heart of every product. Native Australian botanicals such as Kakadu Plum, Quandong, and Wattle seed are infused into the formulas, offering antioxidant protection, nourishment, and unique sensory experiences. These ingredients aren’t just effective — they also celebrate the natural richness of Australia.

This focus on nature meets science is what sets De Lorenzo apart. The brand’s in-house chemists work closely with salon professionals to develop targeted solutions for every hair type, ensuring salon-quality results without compromising on environmental impact.

Sustainability and Ethical Standards

De Lorenzo is deeply committed to reducing its environmental footprint. All products are 100% vegan and cruelty-free, certified by Choose Cruelty Free (CCF). They contain no animal-derived ingredients and are never tested on animals.

The brand also avoids harsh synthetic ingredients like sulphates, parabens, and petrochemicals, replacing them with gentle, biodegradable alternatives. Packaging is recyclable and locally sourced where possible, further reducing carbon miles.

By supporting De Lorenzo, you're investing in products that not only care for your hair but also respect animals, the environment, and future generations.

Why Australian Made Matters

Buying Australian Made isn’t just about convenience — it’s about impact. When you choose Australian products, you’re actively supporting:

• Local job creation and skill development
• Ethical working conditions
• Reduced carbon emissions through local production
• The Australian economy and business innovation

De Lorenzo proudly wears the Australian Made certification as a badge of honour. Every purchase you make helps sustain an independent, family-run business that genuinely cares about the community and the environment.

Consumer Trust and Salon-Quality Results

De Lorenzo has earned a loyal following among both professional stylists and everyday consumers. The consistent praise for product performance, combined with ethical transparency, makes De Lorenzo a trusted name in salons across the country.

Whether you're managing frizz, boosting volume, treating damage or simply seeking a clean, conscious routine, there's a De Lorenzo product that can elevate your haircare experience.

Celebrate With Us This Australian Made Week

From May 19 to 25, join De Lorenzo in proudly celebrating everything that makes Australian Made brands so important and unique. Take this opportunity to explore the collections, discover your perfect match, and support a business that reflects your values.

Experience the De Lorenzo difference. Shop local. Choose natural. Support Australian made.

www.delorenzo.com.au

Australian Made Week isn’t just a calendar event — it’s a chance to stand behind the brands that shape our future. De Lorenzo is more than a haircare company; it’s a champion for ethical beauty, sustainable practices, and Australian pride.

So this May, make a choice that feels as good as your hair will. Choose De Lorenzo — made with integrity, made for results, and made in Australia.