Assorted Creams: De Lorenzo’s Colour-Filled Showcase at Hair Festival 2025
Posted by De Lorenzo Education Team on 10th Jul 2025
Golden tones, creamy coppers, and radiant texture – De Lorenzo’s “Assorted Creams” showcase was the perfect blend of colour creativity, and innovation.
On Sunday June 29th at ICC Sydney, De Lorenzo lit up the Hair Festival stage with a rich visual feast titled “Assorted Creams”. The collection featured striking colour combinations - ranging from luminous Golden Butter Blondes to fiery Apricot Coppers and soft Maple Cream tones - designed to inspire and elevate the salon experience.
A Colour Story Like No Other
From subtle sunkissed dimension to head-turning vibrancy, the looks embraced warmth, confidence, and wearability. Every shade was designed using De Lorenzo’s Nova360 colour system, a breakthrough in delivering seamless tone, condition and shine.
Whether you crave bold transformation or soft seasonal glow, the Assorted Creams collection proved there’s a perfect colour recipe for every head of hair.
The Artists Behind the Magic:
- Holly Breen, QLD: known for her technical brilliance and award-winning blondes, Holly brought velvety tones to life with glowing apricot and buttery brilliance
- Jules Gauci, VIC: edgy, fabulous, and full of personality, Jules added energy and attitude to bold colour blocking and dimension
- Ellie Bolton, WA: the queen of custom colour, Ellie’s work was full of joy, movement, and meticulous blends tailored to each model
- Taren Conway, NSW: her refined cutting technique elevated each look, showcasing how shape and colour work hand-in-hand
What De Lorenzo Showcased:
- Golden Butter Blondes: soft yet striking with a sun-lit finish
- Maple Creams: cool-neutral blends with depth and softness
- Apricot and Copper Tones: from deep auburn to tangerine flash
- Texture and Movement: cut and colour were designed to flow together
Let your hair tell your story - one radiant shade at a time:
HOW TO CREATE THESE LOOKS:
Instant Restructurant was applied to damp hair to strengthen soften and detangle and Defence Extinguish was added for heat protection.
Elements Motion was then applied to hold and control the hair whilst shaping and Elements Sandstorm was used to provide a matt finish and hold.
Instant Satur8 weightless foam moisturiser was applied throughout damp hair for smoothing and softening of the hair followed by Defence Extinguish for heat protection.
Elements Motion was then applied for medium hold and control whilst styling. The hair was finished with Elements Vapour mist hairspray and dressed out with Elements Quicksand for a matt textured grip.
Starting wet, apply ET Infinite Detangler for softening and manageability, Elements Barrel Wave for hold and control and Defence Extinguish for heat protection.
To finish, use Elements Motion for some extra hold on the front pieces then locked it all in with Elements Vapour Mist.
Instant Restructurant was applied to damp hair to improve strength and combability, Elements Sea Swell for curl hold and definition, followed by Defence Extinguish for heat protection.
Whilst styling and curling, Elements Sandstorm was sprayed to lock and hold the waves. The overall look was finished with Instant Shine Serum and a light spritz of Elements Afterglow.
Moisture Repair Revive creme leave in moisturiser was applied to smooth soften and detangle the hair then Defence Extinguish added for heat protection.
Elements Sea Swell medium hold volumising lotion was applied for setting as the hair was hot ironed into shape. Elements Vapour Mist hairspray was use for hold and definition leaving the hair still movable and non-tacky
Instant Restructurant was applied to damp hair and distributed evenly with a wide tooth comb.
Pre-coloured HR Premium clip in Extensions were then applied and Defence Extinguish was sprayed throughout to protect from heated styling.
Elements Motion a non-tacky firm hold mousse was applied and the hair was ironed into tight curls and clipped to cool.
Once cooled the hair was released from clips and sprayed with Elements Vapour Mist to hold and control the waves without making the hair stiff.
With a light spritz of ET Infinite for slip and ease of combing, the hair was cut and shaped whilst sculpting with Elements Grit. The final look was defined and finished with Elements Quicksand for texture and control.
Instant Restructurant was applied to soften and smooth the hair and Elements Ocean Mist sea salt spray was applied for gentle hold, texture and volume.
The look was finished with Elements Quicksand to create further texture and movement.