Our A/W 15 looks are for the Urbane Rebel, the self-confident, those with attitude, those who dare to be different and offers a new diversity to carefree, barely-there tousled locks. Inspired by the unconventional attitude of contemporary street style, the new collection combines chic with unique style.

Ella is exotic and wild. When it comes to her hair, she favours deep, rich chocolate hues with depth and styles her hair with Elements Motion for a flexible, yet firm hold. Infused with UV inhibitors, Motion protects the hair from cuticle damage and colour fade. Defence Extinguish Thermal Spray and Defence Argan Finishing Oil combine to leave Ella’s hair luxuriously silky, and with an opulent shine.

Jules is confident and not as sweet as she looks. Her hair showcases complex hues of warm gold and beige blonde. This look is all about movement, with the Elements range taking centre stage. Elements Ocean Mist, a salt and sea kelp infused spray provides texture and a natural definition to hair while Elements Sandstorm adds edge. Inspired by the power of a storm, this dust sculpting spray adds fullness to hair and matte finish. A light addition of Elements Vapour Mist ensures staying power.

Steph is on-trend and isn’t afraid to mix femineity with a rebellious feel. A cool, platinum blonde combine with Elements Seaswell – a volumising lotion providing control and anti-humidity action. This crème adds fullness and shine with an airless weight to Steph’s short hair. Followed by Elements Quicksand to thicken hair and add hold to the volume, Steph walks out the door after adding Elements Grit to her locks. It’s a flexible, gritty and controlled style with deliberate carelessness.