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Philosophy

De Lorenzo was established in 1987 by Vincent and Anton de Lorenzo, two of Australia's most influential hairdressing identities since 1945. Today we continue to operate as a family owned business with their sons Anthony, Chris and Vincent de Lorenzo leading the company.

Staying true to its core values, De Lorenzo has always had a natural approach to haircare and continue to develop and manufacture all of its products on Australian shores, proudly supporting Australian jobs and local economy. With new technologies and our natural philosophy, we are dedicated to providing professional hair salons with the best quality products in an environmentally responsible way. We use Certified Organic ingredients that are sustainably farmed and wild-harvested whenever possible.

Our passion lies in creating natural based and prescriptive ranges that deliver quality haircare solutions along with the best service and support for our salons, clients and their business. At De Lorenzo, we never compromise on passion, are big enough to compete but small enough to care.